I mostly base my underwear purchases on comfort and practicality. When I found Luva Huva, an ethical lingerie brand based in Brighton, whose website hosts pictures of beautiful and delicate items I was quite sceptical as to whether they would provide bras to my size and comfort requirements. In the past I’ve struggled to find pretty bras that support and look good under clothing. Despite my scepticism I ordered a matching bra and pant set.
On Instagram I saw my purchase being made in a story video, and they posted a picture of my item on their feed. Luva Huva (a team of just five women) makes almost all orders from scratch and keeps very few items in stock, the care put into my order was reinforced by actually seeing the item on the sewing machine just days before it landed through my letter box.
Luva Huva develops garments from eco-friendly materials (bamboo, soy, hemp and certified organic cotton). Using natural fabrics makes their items comfortable and breathable. Vintage or end of line fabrics are also used, in doing this, material that would otherwise be waste can be recycled.
My Luva Huva bra and knickers fit perfectly, are super comfortable and if I do say so myself, look amazing. They cost maybe double what I would usually spend on a lingerie set, however the quality is very obvious. Thanks Luva Huva for making what used to be a nightmare finding bras that fit and look good, to an easy ethical online purchase.