As much as I bought a Choose Love item to help provide aid to the 60 million refugees fleeing brutal conditions, I was also drawn to the traceability of the t-shirt.
The t-shirts are made from certified 100% organic cotton in an ethically accredited, wind-powered factory.
The below interactive traceability map shows the supply chain of their products. Starting with the cotton being plucked in India, transportation by camel to be sewn, shipped to Southampton, then taken to Isle of Wight for printing.
This level of open, honest traceability is great. More brands should start doing this, because only when you know exactly where the supply chain is can you manage the risks in that area.
Many celebs have endorsed the t-shirt raising awareness not only on the refugee crisis but the importance of ethical and eco products. Lets hope us purchasing these tops can help in some way.