“Take two very simple actions that we perform every single day: getting dressed and eating. Now start a journey backwards – to where your food and your clothes come from. At the other end, you will rarely find happy people, treated with dignity and respect.” – Livia Firth
In this post I’m focusing on the first action, getting dressed. Fast fashion is forcing people to buy more and waste more. The high demand of ‘needing’ the latest trends has forced retailers to use unethical ways to produce their clothes.
One way to contribute in making a positive change against this is by asking yourself when buying new clothes, “Can I wear this a minimum of 30 times?” If the answer is no… then don’t buy it. By using this rule not only are you helping the fast fashion crisis, but you are ensuring that the clothes you do buy are clothes you truly love.
Here I am sharing with you some of my favourite clothes that I’ve had for many years and have experienced many things. * I apologise that most pictures contain booze and for some of the hair cuts and pouts…
This item I bought in Oxfam Leeds for £4 in 2010 on a whim when visiting my sister at Uni for a night out. Since then it has seen many a bottle of beer and dance floor. 30 wears (✓).
This item is a Topshop coat I got as a birthday present from my parents in 2012. It now has holes in the armpit lining, but from the outside looks fine. 30 wears (✓).
This Fred P item I found in a vintage shop in 2011. It’s since been worn with scarves, shirts, dresses, skirts. 30 wears (✓).
This dress I nicked from my sister in 2014, I believe she wore it at least 30 times before I stole it. It’s been on loads of nights out and now I use it as a work dress. 30 wears (✓).
This item is a pair of dungarees I managed to get for £10 in a Zara sale in 2014. Whenever I feel stuck on what to wear, this is my go-to as it goes well with all sorts. 30 wears (✓).
If you have any fave clothes that you have worn a minimum of 30 times let me know or use the #30wears to create awareness.
Enjoy your clothes xxx
p.s I am raising money for Labour Behind the Label who work to fight fast fashion. If you can, donate here.