Is High Fashion Slow Fashion?

Those who know me know just how much I adore Alexa Chung’s style. A mix of band t-shirts, 60’s mod, English eccentric, scruffy hair, pumps, satchels and high waisted jeans.

So today when she launched her very own fashion label I was eager to see what was on offer.

ac

I headed to the website and what I found was a great selection of clothes, shoes and accessories but at ridiculously high prices… And this made me think about the ethics and transparency behind high fashion labels. They charge the earth, but why, is it merely because of a brand name? OR Does the garment truly cost that much? Are the cotton farmers, factory workers, shipping merchants, leather dyers paid a fair wage? Given good working conditions? Are the materials extremely good quality? Grown organically? Sourced locally? Rare? Handmade? Do they even know who their suppliers are? Where they are? What conditions they are working in?

Much of the ethical focus is on those fast fashion brands (Primark, H&M, ASOS, Boohoo etc.) because they are cheap and mass produced. Many investigations have been carried out and widely published in the media. However high fashion brands seem to have been left untouched and unscathed.

Is high fashion slow fashion?

I decided to send an email. Within 15 minutes I had a response:

“We understand your concerns. All factories had been visited and approved by our team.

We are also part of the UN Global Compact Program. 

We are happy to make fashion and to make it right as fair as we can.

Here is the link to UN Global Compact website if you want to learn more about it.

This response was a good first step, it shows they believe in making fashion fairly, but it merely just generated more questions. “Where are your factories? What did you find on your visits? How did the workers seem? What about the farmers? Where did the materials come from?”… So I will keep pestering until I get those answers.

But I am only one person. The only way we can get brands to own up and be transparent about where their clothes come from, the only way we can then get brands to ensure where their clothes come from is fair is by all of us asking those questions before we buy. If we keep asking brands the questions and not buying from them until they answer those questions well, they will be forced to ensure their clothes are made ethically.

Petals, keep on asking #whomademyclothes xxx

One thought on “Is High Fashion Slow Fashion?

  1. I am not in any way convinced that purchasers of such clothing are buying anything other than the right to flaunt the fact that they can afford to spend ridiculous amounts of money on an article that bears the name of the current fashion icon. For those of us whose priorities are set differently, the wearers of such garments will be disappointed to learn that, far from being impressed by their aggressively loud ostentation, we find it, at the same time, sad and laughable that they feel the need to wear their money on their sleeve. To think for one moment that wealth per se gives them status is both naïve and misguided.
    As far as the assurance that “All factories had been visited and approved by our team” I hope it doesn’t sound too cynical if I suggest that we’ve heard such reassuring tones before, only to be told by campaigning journalists of those newspapers with higher moral credentials than some I could mention, that this is in fact not the case. You only need to Google “clothing firms that use sweatshop labour” to realise that most clothing companies are doing, or have been doing, this for years, even those we like to think have a more highly developed moral compass.

    Liked by 1 person

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