Is High Fashion Slow Fashion?

Those who know me know just how much I adore Alexa Chung’s style. A mix of band t-shirts, 60’s mod, English eccentric, scruffy hair, pumps, satchels and high waisted jeans.

So today when she launched her very own fashion label I was eager to see what was on offer.

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I headed to the website and what I found was a great selection of clothes, shoes and accessories but at ridiculously high prices… And this made me think about the ethics and transparency behind high fashion labels. They charge the earth, but why, is it merely because of a brand name? OR Does the garment truly cost that much? Are the cotton farmers, factory workers, shipping merchants, leather dyers paid a fair wage? Given good working conditions? Are the materials extremely good quality? Grown organically? Sourced locally? Rare? Handmade? Do they even know who their suppliers are? Where they are? What conditions they are working in?

Much of the ethical focus is on those fast fashion brands (Primark, H&M, ASOS, Boohoo etc.) because they are cheap and mass produced. Many investigations have been carried out and widely published in the media. However high fashion brands seem to have been left untouched and unscathed.

Is high fashion slow fashion?

I decided to send an email. Within 15 minutes I had a response:

“We understand your concerns. All factories had been visited and approved by our team.

We are also part of the UN Global Compact Program. 

We are happy to make fashion and to make it right as fair as we can.

Here is the link to UN Global Compact website if you want to learn more about it.

This response was a good first step, it shows they believe in making fashion fairly, but it merely just generated more questions. “Where are your factories? What did you find on your visits? How did the workers seem? What about the farmers? Where did the materials come from?”… So I will keep pestering until I get those answers.

But I am only one person. The only way we can get brands to own up and be transparent about where their clothes come from, the only way we can then get brands to ensure where their clothes come from is fair is by all of us asking those questions before we buy. If we keep asking brands the questions and not buying from them until they answer those questions well, they will be forced to ensure their clothes are made ethically.

Petals, keep on asking #whomademyclothes xxx

Beautiful Bank Holiday in Berlin

This time last week I was begrudgingly returning to work following a long weekend in Berlin (which now seems a lifetime ago). Having visited the city just last March, this trip’s aim was to practice our German ‘skills’, see the sights we didn’t manage to see last time and to experience some of the cool suburbs Berlin has to offer.

Whilst there we racked up a daily average of 27,000 steps. But do not fear, the calories burnt were soon topped up with booze and food.

Friday night after lots of German beer in Neukölln we headed to the Quasimodo jazz club in Charlottenburg to see Alexandra Savior perform. She was good, but as often happens didn’t even play our favourite song Shades!

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Saturday was spent mooching round the many vintage and independent shops. My will power somehow miraculously kicked in stopping me from spending a fortune on a beautiful handmade belt from Hoffnung or on a new pair of brogues from Zeha. That evening we hit Torstraße, having a different gin in each place and returning to our favourite smoky cocktail bar – Neue Odessa.

Berlin has a huge hipster scene. After watching a Rick Stein programme earlier in the year where he visited Berlin and called every cool place he entered ‘noir’, we also began calling these hipsters ‘noir’ and created a ‘noir scale’.

Sunday morning we ticked off the Reichstag from the tourist list. We’d booked to do this tour of the German parliament buildings last time but were too hungover to turn up. That was silly of us because I definitely recommend doing it, the views are amazing and you get a great overview of Berlin’s history, so make sure to pre-book before your visit and pick up the audio guide. Final pointer on this… it is FREE!

For lunch we headed to Kreuzberg for a famous Burgermeister and then crossed the Spree to the East Side Gallery to look at the graffiti and umpteen selfies being taken on the Berliner Mauer (wall).

On our way back to the hotel I was determined to find a Photoautomat machine just like Richard Ayoade in Travel Man. Nearly making the full journey back to Alexanderplatz and not finding a machine we decided to follow a ‘noir’ looking fellow to see what cool place he was heading to. This ‘noir’ chap all of a sudden dipped off the path under some old bits of wood, so we followed. On the other side of the wood stood what I’d been looking for, a Photoautomat machine! There was also a mini beach, fire pit, food huts, a bar and Bob Dylan blasting from the speakers. Holzmarkt was an amazing find.

Berlin, once again you were a blast. See you next year! x